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Playa del Carmen has quickly become one of Mexico’s top vacation destinations, with many miles of gorgeous tropical beaches, fascinating inland tours, and an electric nightlife.

You’ve seen Manhattan’s Fifth Avenue in film and on TV, but how much do you know about the other Fifth Avenue, south of the border — Playa del Carmen’s Quinta Avenida? Check out our guide to this shopping street in the heart of the Riviera Maya city’s downtown, which is every bit as trendy and cosmopolitan as its stateside counterpart.